In 2015, we won a spot in Samsung's C-lab accelerator with a concept for a communication device that could attach to a helmet. Since then, we've tinkered tirelessly on Ahead, working to create a design that is as beautiful as it is easy to use.
Analogue plus came up with the idea for Ahead on a skiing trip with friends. It was hard for us to stay in touch through layers of clothing and protective gear.
It's the same for most people who wear helmets. Using smartphones is difficult and dangerous. Bluetooth headsets provide a hands-free option but are often cumbersome to wear. Noise blocking headphones prevent us from hearing what's happening around us, which is really dangerous when you're moving fast.
My team knew that we could make it easier for urban communicators and extreme sports adventurers to stay in touch by creating a communication device designed specifically to work with helmets.